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DIGITAL MARKETING & SOCIAL MEDIA

Preamble

Technology, such as the internet and mobile device has sparked a digital migration across all facets of our human existence not forgoing business and communications. Any business that sells good or offers a service requires some s level of promotion of the said good or service. This course is not merely an update of the Traditional marketing course but an entirely new programme designed and developed for the future of business practice in the marketing space.

SKILLS PROGRAMME

Skills Certificate: Media Management
(1 Year Full Time / 14 Months Correspondence)

CAREERS

Marketing Manager; Marketing Agent/Consultant, Brand Manager, Campaign Manager; Creative Consultant; Online Communications Specialist.

MINIMUM REQUIREMENTS

Matric or Pre-Assessment or RPL

COURSE OUTLINE

  • Marketing principles

  • The digital age

  • Branding

  • Communication mediums (old & new )

  • Target market

  • Online communities

  • Strategic communication

  • Surveying & Analytics

  • Proposals & Presentations

  • Social media overview

  • Social media as a powerful tool

  • Digital presence & online optimization

  • Privacy & Moderation

  • Campaign management

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